Marketing and Automating – Business Keys to Success

How many business people out there have gone home to theirhusbands or wives, screaming in frustration about, “These darned customers!They’re not doing things the way we like!”

You know how hard you’ve worked, as an entrepreneur, to deliveryour service, to learn your skill, to learn your trade. It’s especiallyfrustrating when you have really, really good products or services and you justdon’t know how to get other people to give you money for them.

I’m glad that people are lousy at it, because it allows me to makea good living helping people with it. That’s how I got into marketing. I was inthe same boat.

You guys know my story. I started out as a dead-broke carpetcleaner, living off credit cards. I thought, “Well, if I was just a bettercarpet cleaner, then people would beat a path to my door.” Of course, that’sall a myth.

Then, I learned marketing. Even haphazardly having good marketing,I built a very substantial business doing it. Just through the process ofbetter automating what it is I do, made it all the better.

I want to mention an analogy that I like, and I’d like you guys tospeak to it because I think it’s so critical that people don’t just hear yousay, “Follow up,” and think, “Okay, we follow up.”

I think the biggest value that you guys bring to the table, and Iknow this from private conversations and from using your software, is that thereare so many things that people don’t know, but they don’t know that they don’tknow these things.

I can guarantee that if the three of us went to any one of ourreader’s businesses right now, no matter what size they are, and we have themwho are single-person businesses and we have people who run multi-hundred-million-dollar companies with thousands of employees, who read theseinterviews. I want to be able to speak to all of them.

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